Category: health marketing

Evaluating Communication Campaigns

Black man holding belly of his pregnant wife making heart. Pregnant woman and loving husband hugging tummy at home. Heart of hands by multiethnic couple on pregnant belly.

Health communication and marketing campaigns that promote positive behavior change are a cornerstone of public health and behavioral science. Designing and implementing quality campaigns on a tight budget and in an urgent timeframe is a challenge that most health communication professionals share. Research and evaluation are critical for a successful campaign. CDC is using leading research and Read More >

April 2, 2018 by Fred Fridinger, DrPH, Senior Health Communications Specialist, Office of the Associate Director for Communication11 Comments

Communication Research and Evaluation Series, prevention

communication, communication campaigns, Domestic Zika Campaign, evaluation, formative research, health communication, health marketing, message testing, monitoring, public health, research, Zika