Category: health communication
Evaluating Communication Campaigns
![Black man holding belly of his pregnant wife making heart. Pregnant woman and loving husband hugging tummy at home. Heart of hands by multiethnic couple on pregnant belly.](https://blogs.cdc.gov/publichealthmatters/wp-content/uploads/sites/6/2018/04/HEADER-PHOTO-w-Design-Element_iStock-696314738-825x500.jpg)
Health communication and marketing campaigns that promote positive behavior change are a cornerstone of public health and behavioral science. Designing and implementing quality campaigns on a tight budget and in an urgent timeframe is a challenge that most health communication professionals share. Research and evaluation are critical for a successful campaign. CDC is using leading research and Read More >
Posted on by 11 CommentsTackling eHealth Literacy
![A female doctor discussing records with a senior female patient.](https://blogs.cdc.gov/publichealthmatters/wp-content/uploads/sites/6/2018/02/HEADER-IMAGE_iStock-177732003_with-design-element-825x500.jpg)
As I waited in the exam room on a recent visit to my doctor’s office, I noticed there was a large wall display with an interactive screen. It resembled a smartphone and I could use the touchscreen to scroll and learn about various conditions, diabetes, heart disease, Alzheimer’s, and colon health. Each menu included signs Read More >
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