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Category: Communication Research and Evaluation Series

Evaluating Communication Campaigns

Black man holding belly of his pregnant wife making heart. Pregnant woman and loving husband hugging tummy at home. Heart of hands by multiethnic couple on pregnant belly.

Health communication and marketing campaigns that promote positive behavior change are a cornerstone of public health and behavioral science. Designing and implementing quality campaigns on a tight budget and in an urgent timeframe is a challenge that most health communication professionals share. Research and evaluation are critical for a successful campaign. CDC is using leading research and Read More >

Posted on by Fred Fridinger, DrPH, Senior Health Communications Specialist, Office of the Associate Director for Communication2 CommentsTags , , , , , , , , , ,

Assessing Community Needs in Real-time

Group photo of a Community Assessment for Public Health Emergency Response (CASPER) Team in the U.S. Virgin Islands.

What if there was a way to evaluate the needs of a community after a natural disaster? Or understand a community’s attitudes and beliefs about a specific public health behavior? Enter CASPER: Community Assessment for Public Health Emergency Response, a tool for health departments and public health professionals to assess community needs in real-time. What Read More >

Posted on by Amy Helene Schnall, Epidemiologist, Disaster Epidemiology and Response Team, National Center for Environmental Health3 CommentsTags , , , , , ,

Tackling eHealth Literacy

A female doctor discussing records with a senior female patient.

As I waited in the exam room on a recent visit to my doctor’s office, I noticed there was a large wall display with an interactive screen. It resembled a smartphone and I could use the touchscreen to scroll and learn about various conditions, diabetes, heart disease, Alzheimer’s, and colon health. Each menu included signs Read More >

Posted on by Lourdes M. Martinez, PhD, Health Communications Specialist, Office of the Associate Director for Communication4 CommentsTags , , , , ,

Responding to Emergencies One Behavior at a Time

A group of Ebola response volunteers in Nigeria.

To improve the health and safety of people in the United States and around the world, we have to influence and change behaviors. It can be difficult to try new things, or stop old things as behaviors range from simple to complex, but one way to consider behavior change is to think of any change Read More >

Posted on by Dr. Stephen Redd, Director, Office of Public Health Preparedness and Response8 CommentsTags , , , , , , ,
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