Using Social Media Influencers to Engage Parents

Social Media Influencers can have thousands or more followers. Targeting influencers whose brand is focused on parenting and encouraging them to promote “Learn the Signs. Act Early.” is a promising way to increase awareness among parents and connect them to developmental milestone resources.

Example

• Influencer Jillianne Castillo created a blog post that featured the “Learn the Signs. Act Early.” resources, particularly spotlighting the milestone checklists. This blog post was the top referrer to the LTSAE website in March 2017 and continued to be a top referrer for the following months. This unpaid, unsolicited promotion was shared over 1,400 times.