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Social Media at NIOSH – The Year in Review

Posted on by Blog Coordinator
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Last year in January we highlighted the top blogs of the previous year.  This year we are taking it one step further to include our top contributions from 2013 across all NIOSH social media channels. It may be news to you that NIOSH is active in some of these areas.  If you didn’t know NIOSH was on Facebook or had a Linkedin account, add “exploring NIOSH social media channels” to your list of New Year’s resolutions. 

While NIOSH continues to pursue our rigorous science, using social media not only helps us reach a broader audience with our results but allows us to provide information in a format popular with many.  The Pew Internet Research Project found that  in 2013, 73% of online adults used social networking  sites.  Be sure to “like” “tweet” or “pin” NIOSH next time you visit the social media channels highlighted below. 

 

Flickr

In 2013 NIOSH revamped its Flickr site. The new and improved site includes high quality photos that can be searched by sector. All photos are available to the public and have been vetted by a subject matter expert for accuracy, and adherence to OSH best practices. Two of our most popular photos from 2013 are included above.    


NIOSH Science Blog

The NIOSH Science Blog posted 36 blogs in 2013.  The blog has nearly 19,000 views each month and 32,000 subscribers.  Top posts in 2013 include:    


Facebook 

Facebook

The NIOSH Facebook Page has 20,143 likes at last counting.   
Popular posts in 2013  include: 

NIOSH also has Facebook pages for


 

YouTube

In 2013, NIOSH posted our 100th video clip on YouTube.  NIOSH YouTube videos have been viewed more than 183,000 times and the NIOSH YouTube channel has 550 subscribers.   

Popular NIOSH YouTube playlists in 2013 include:    


 

Twitter

NIOSH has  14 Twitter accounts with more than 250,000 combined followers. The most popular is @NIOSH, which tweets general occupational safety information. Our other accounts, like @NIOSHNoise and @NIOSHTransport, cover specific industries or hazards. We shared around 8,000 tweets this year (and were retweeted or mentioned about 18,000 times in return).   


 

LinkedIn

The NIOSH Total Worker Health LinkedIn Group has connected over 600 professionals from around the globe to discuss issues related to the integration of health protection with work-based health promotion and the advancement of total worker health and well-being.   


 

Pinterest

NIOSH started a Workplace Safety and Health board on Pinterst in 2013.  We have 28 pins and 1,445 followers.  Our top pin of 2013 is a fact sheet on Cold Stress.  Check out our other pins and watch for new submissions in 2014.   


 

Wikipedia  

While Wikipedia is not a social site, it does involve collaborative editing. The articles on the site provide a starting point for millions of topics, including topics relevant to occupational safety and health. The credibility of the material on Wikipedia hinges on the strength of its citations. Of note, NIOSH material is cited by more than 900 unique articles. Approximately 20,000 Wikipedia readers enter the NIOSH website every month for more information. 


 What’s Next?

If you have suggestions for other social media outlets where NIOSH should have a presence, please submit them in the comment section below.

Posted on by Blog Coordinator

107 comments on “Social Media at NIOSH – The Year in Review”

Comments listed below are posted by individuals not associated with CDC, unless otherwise stated. These comments do not represent the official views of CDC, and CDC does not guarantee that any information posted by individuals on this site is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. Read more about our comment policy ».

    This is very exciting and I believe 2014 is going to see more improvement in marketing NIOSH to the broader social media public.

    Kudos to NIOSH for embracing social media! This is how to best communicate with the public on issues that aren’t deemed newsworthy by the media.

    Great to se you are on Wikipedia well done. Thanks for sharing. Hows it working out for you on Pinterest please, just curious.

    Social media is incredibly powerful and has helped many entrepreneurs as well as companies expand their reach into the marketplace. It can be used in many different ways, including things like social outreach, PR, acquiring free network marketing leads and more.

    I think it is inspiring when organizations such as NIOSH realize that most messages are read on Social Media and utilize it in the right way.

    Well done

    Social Media in future brings a ray of hope in the Jobs by making youth more skillful allover the globe.

    Loved the information about all that is social media. This is a very powerful marketing technique for marketers every where to use in hopes to reach out and build a following.

    Personally it has helped me do just that but as I have tried I have not been able to put in words that this post does .

    So thanks for the great read.

    Excellent post. It’s very interesting to see how traditional SEO techniques are still relevant today.

    Even though through the main search engines, authoritative links are less important today, they still play a key part in increasing rankings.

    What’s even more important now is brand awareness and the genuine content provided through traditional back link techniques.

    Social media is indeed a time saver, but most people dont know why they are on social media so they use it wrongly.
    Secondly, quite a lot don’t even know which metrics to measure. You must have a good team behind your social media strategy.

    I really think it’s important that we have NIOSH to protect us, I truely appreciate all that they’ve done and will continue to do on a daily basis.

    I am constantly using social media, good stuff to know. Not to mention it is a great place to stay in touch with friends. All my Chicago clients utilize their social media as well to enhance their business and communicate with customers.

    Amongst all the others, I like YouTube, I don’t know why it is that I get distracted on most of the others but not on YouTube.
    Regards.

    Most people don’t know why they are on social media. Social media marketing is the big thing in marketing. It has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one.

    Excellent post. It’s very interesting to see how traditional SEO techniques are still relevant today.

    Even though through the main search engines, authoritative links are less important today, they still play a key part in increasing rankings.

    What’s even more important now is brand awareness and the genuine content provided through traditional back link techniques.

    I love social media marketing
    But my ultimate favorite way of marketing is Youtube
    I think it gets thee best ROI
    When it comes to time or money

    Twitter is my favorite social media site. I used facebook, google plus, pinterest, linkedin, flicker and YouTube but nothing is good as twitter.

    Really like the look of your Flickr page in particular guys! Gave you a follow. Not many organisations are active on photo sharing sites. We did a study on social media marketing, and like you said above it does increase digital outreach, but customers will actually look at a brands social to see how popular and trustworthy they are. Have a look here http://www.fabric.co.uk/50-customers-will-check-social-media-making-purchase-infographic/

    Good to see the Wiki citations to! The sign of a strong organisation if you have a handful (or truckload like yourselves) of mentions there.

    Social media is a great place to market. You can target your customer base. You need to focus on relationship building. You, also, need to comply with all rules of your social media site.

    Chris

    We are also work for social media marketing plan. You are writing good post. We are also use facebook twitter,Pinterest,Linkedin,Youtube Etc…

    Social media marketing has become an essential part of online marketing strategy among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly and generate more leads/sales.

    Meenka

    Its amazing what Social Media brought us in these last years! So much sharing experience! Business Opportunities ! it dose bring negative impact also, but the positive outweighs it by far!

    Great Post! I agree with your views on social media marketing as a nice strategy to drive more traffic to you sites and increase your online exposure to new people. … we always try to use the best marketing practices in order to keep our content ranked.

    Would be interesting to hear what’s happened since you posted this article with your social media marketing. Which do you get the most traffic from, seen the most growth in?

    50 thousand new Facebook likes since January is very impressive! Do you use Facebook ads or was that organic growth? I wrote an article about improving social media campaigns and I’d quite like to mention NIOSH in it if you have time!

    Can see it here – http://www.fabric.co.uk/heres-10-ways-can-improve-social-media-marketing/

    Recently i have posted my views in social websites.I think social media provide us the best way to get linked up with different companies.

    I think social is terrible for gaining new exposure… in the wrong hands. That said, I have a buddy who is a social ninja and he has grown his biz like a weed (selling wine of all things)!

    Social Media these days have a better outreach these days. So NIOSH on these networks will definitely be more impactful!!

    OMG, 14 Twitter accounts with more than 250,000, Its really nice. I also use digital marketing to promote my website. Keep it up.

    I am new to this blog. But I have enjoyed your post and leanred something
    new. Waiting for your next update.

    This is really a radiant topic, social media is a potential power of any web-portal, can also re-target to the audience and very valuable to build-up branding.

    It’s amazing what Social Media brought us in these last years! So much sharing experience! Business Opportunities ! it does bring negative impact also, but the positive outweighs it by far!

    Much water has flown under the social media bridge since you wrote this post. I think you should look at the possibility of including the mobile networks–eg Instagram–with users accessing the Internet more often via mobile devices rather than their computers, tablet pcs and laptops.
    Social Media Expert

    I think businesses have improved alot because of social media, because now its possible for any business to reach there customers and promote services world wide just at a click of a button even from a hand held device.

    Social media is more and more important for seo´s everyday. 2014 was the year we all started to notice the advantages of pushing social medias over outreaching for links. Even if google says that social media is not a ranking factor. Got a lot of vistors asking about it on my site.

    Social Media these days have a better outreach these days. So NIOSH on these
    networks will definitely be more impactful!!

    Nice little article, I think it’s truly unavoidable to not integrate into these social pathways, our lives are entwined in them, Obama uses twitter for example!

    wow
    Be sure to “like” “tweet” or “pin” NIOSH next time you visit the social media channels highlighted below.

    I really liked your flickr posts, keep doing it. Use more and more infographics, which will attract many people.

    Regards,

    It’s youtube after all the idea is to get out of the pile and get more exposure and visibilit. Everyone wants that. And it’s nice to want that because it will always return in a revenue.
    No one can deny that. I would agree if I were to do it.

    hi, this article is nice,My believe is that social media is the future for good marketing strategy’s. I use most of social to keep up to date.I really liked your flickr posts, keep doing it. Use more and more infographics, which will attract many people.i am also introducing same stuff and want to explore to the world.

    Great information ,I think businesses have improved a lot because of social media and more and more infographics, which will attract many people.

    Social Media services these days have a better outreach and best source to reach peaople to get online success. So NIOSH on these networks will definitely be more impact!!

    Social media services like instagram are the best way to have impact in the people. NIOSH is a right one: to be where people is, but don’t only try the old ones. Instagram is a better way to acomplish your goals.

    Would be really nice to know what’s happened since you published this article with your social media marketing strategies. It´s a great article it really helped and i´m curious to know the results! I really need to know the best way to do this on my digital marketing business as well, and I like this website to inspire

    Social Media these days have a better outreach these days. So NIOSH on these
    networks will definitely be more impactful!!

    Thanks for the post and sharing the blog. Valuable and excellent post, as share good stuff with good ideas and concepts.
    lots of great information and inspiration. I just would like to say thanks for your great efforts.
    I appreciate your excellent post.

    Thanks for providing great list,let you know Social media is best platform to share your views,ideas,business and services,Google also gives positive rank signals to the site which are connected to social media sites.

    Thanks for contributing your important time to post such an interesting
    & useful collection.It would be knowledgeable & resources are
    always of great need to everyone. Please keep continue sharing.

    Thanks for sharing such a nice post. As we know that social media plays a crucial role in the marketing strategy of a business. But now social media is growing at a very high pace and this is the reason that Govt, NPo’s and other Govt Education websites are also using social media to promote their researches, grants and scholarships. I personally use these platforms to promote my business.

    Thanks & Regards
    Michael Clarke
    From Australia

    think social is terrible for gaining new exposure… in the wrong hands. That said, I have a buddy who is a social ninja and he has grown his biz like a weed (selling wine of all things)!

    As per my concern govt and edu sites may leads better in order to increase page ranking according to the google algorithm , apart from this social media also play significant role for higher and better position in google.

    Social media is always a part of digital marketing and conversation. In the present time, most of the sites use social media to rank better in google and for promote their products. as digital marketers know that google algorithm considered social signal as a better ranking factor.

    Really good post guys. Interesting to see what a big organisation are planning for their social

    We do something similar. How much engagement and traffic do you get from Flickr?

    Due to the limitation of our subscription, we don’t have data on the number of downloads. We do know that our 258 photos are “favorited” and commented on monthly.

    My believe is that social media is the future for good marketing strategy’s. I use most of social to keep up to date.I really liked your flickr posts, keep doing it. Use more and more infographics, which will attract many people.i am also introducing same stuff and want to explore to the world.

    so happy how you guys (niosh) embraced social media. It is truly one great medium of communication. It’s really brought the world closer together and now you can find your targeted audience easier. it increased peoples participation too.

    Social media is a great way to establish your brand voice online. However it should be used as part of a robust SEO and Content campaign.

    this is splendid post and truly a great guide about social media. i love one of the place you about flickr site you don’t believe i don’t have much idea about it before but i have some knowledge about it now.
    Thank you for sharing your personal experience with this article.

    I think you should look at the possibility of including the mobile networks–eg Instagram–with users accessing the Internet more often via mobile devices rather than their computers, tablet pcs and laptops.

    You have mentioned good points about social media. It has the power to outreach the people easily and provide them the information or make them aware of any topic and get to interact with them efficiently.
    Regards…

    Wow…another awesome way to promote products or businesses. Social media is actually a very powerful tact which helps people in promoting or we can say in marketing of a business and its products and side by side it make trustworthy connections with audience for the better relationship between seller and his customer.

    Thanks for spreading information related to NIOSH :)

    You have mentioned good points about social media. It has the power to outreach the people easily and provide them the information or make them aware of any topic and get to interact with them efficiently.

    I recommend Google+ for NIOSH. I think it would be better to find NIOSH on Reddit also. But you must have to confirm safety for all of these social networking websites.

    To my view you should look at the possibility of including the mobile networks–eg Instagram–with users accessing the Internet more often via mobile devices rather than their computers, tablet pcs and laptops

    Really like the look of your Flickr page in particular guys! Gave you a follow. Not many organisations are active on photo sharing sites. We did a study on social media marketing, and like you said above it does increase digital outreach, but customers will actually look at a brands social to see how popular and trustworthy they are.

    Nice information pertaining to the social media .kindly update your post with more upcoming social media sites. Thanks.

    social media is a very easy and short way to send any information. Now a days People are now very attracted in social media. so it is easy to send any information and people get information very easily.
    But Google plus is one of the best social media .
    So I suggest Google plus .

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