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Social Media at NIOSH – The Year in Review

Categories: Media

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Last year in January we highlighted the top blogs of the previous year.  This year we are taking it one step further to include our top contributions from 2013 across all NIOSH social media channels. It may be news to you that NIOSH is active in some of these areas.  If you didn’t know NIOSH was on Facebook or had a Linkedin account, add “exploring NIOSH social media channels” to your list of New Year’s resolutions. 

While NIOSH continues to pursue our rigorous science, using social media not only helps us reach a broader audience with our results but allows us to provide information in a format popular with many.  The Pew Internet Research Project found that  in 2013, 73% of online adults used social networking  sites.  Be sure to “like” “tweet” or “pin” NIOSH next time you visit the social media channels highlighted below. 

 

Flickr

In 2013 NIOSH revamped its Flickr site. The new and improved site includes high quality photos that can be searched by sector. All photos are available to the public and have been vetted by a subject matter expert for accuracy, and adherence to OSH best practices. Two of our most popular photos from 2013 are included above.    


NIOSH Science Blog

The NIOSH Science Blog posted 36 blogs in 2013.  The blog has nearly 19,000 views each month and 32,000 subscribers.  Top posts in 2013 include:    


Facebook 

Facebook

The NIOSH Facebook Page has 20,143 likes at last counting.   
Popular posts in 2013  include: 

NIOSH also has Facebook pages for


 

YouTube

In 2013, NIOSH posted our 100th video clip on YouTube.  NIOSH YouTube videos have been viewed more than 183,000 times and the NIOSH YouTube channel has 550 subscribers.   

Popular NIOSH YouTube playlists in 2013 include:    


 

Twitter

NIOSH has  14 Twitter accounts with more than 250,000 combined followers. The most popular is @NIOSH, which tweets general occupational safety information. Our other accounts, like @NIOSHNoise and @NIOSHTransport, cover specific industries or hazards. We shared around 8,000 tweets this year (and were retweeted or mentioned about 18,000 times in return).   


 

LinkedIn

The NIOSH Total Worker Health LinkedIn Group has connected over 600 professionals from around the globe to discuss issues related to the integration of health protection with work-based health promotion and the advancement of total worker health and well-being.   


 

Pinterest

NIOSH started a Workplace Safety and Health board on Pinterst in 2013.  We have 28 pins and 1,445 followers.  Our top pin of 2013 is a fact sheet on Cold Stress.  Check out our other pins and watch for new submissions in 2014.   


 

Wikipedia  

While Wikipedia is not a social site, it does involve collaborative editing. The articles on the site provide a starting point for millions of topics, including topics relevant to occupational safety and health. The credibility of the material on Wikipedia hinges on the strength of its citations. Of note, NIOSH material is cited by more than 900 unique articles. Approximately 20,000 Wikipedia readers enter the NIOSH website every month for more information. 


 What’s Next?

If you have suggestions for other social media outlets where NIOSH should have a presence, please submit them in the comment section below.

Public Comments

Comments listed below are posted by individuals not associated with CDC, unless otherwise stated. These comments do not represent the official views of CDC, and CDC does not guarantee that any information posted by individuals on this site is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. Read more about our comment policy ».

  1. January 30, 2014 at 1:16 pm ET  -   Kwame Boafo

    This is very exciting and I believe 2014 is going to see more improvement in marketing NIOSH to the broader social media public.

    Link to this comment

  2. January 31, 2014 at 7:01 pm ET  -   Chris

    Social media is a quick way to educate and get the word out on to people.

    Chris
    Owner CEL Financial Services

    Link to this comment

  3. February 1, 2014 at 4:06 am ET  -   Sean

    There is one Social Site named Crokes where you can promote NIOSH organization and great for organizations.Good luck
    http://crokes.com

    Link to this comment

  4. February 2, 2014 at 7:36 am ET  -   Scott Madar

    Kudos to NIOSH for embracing social media! This is how to best communicate with the public on issues that aren’t deemed newsworthy by the media.

    Link to this comment

  5. February 18, 2014 at 8:10 pm ET  -   socialbookmarks

    bookmark all your niosh-science posts at [http://prbookmark.com] great topics

    Link to this comment

  6. February 21, 2014 at 7:33 am ET  -   tom hiddleston

    you can also add some more websites like weheartit

    Link to this comment

  7. February 23, 2014 at 9:11 pm ET  -   Natalie Turner

    This is an exciting development.

    Link to this comment

  8. March 12, 2014 at 8:56 am ET  -   James

    Social Media in future brings a ray of hope in the Jobs by making youth more skillful allover the globe.

    Link to this comment

  9. March 28, 2014 at 11:43 am ET  -   Robert

    Great to se you are on Wikipedia well done. Thanks for sharing. Hows it working out for you on Pinterest please, just curious.

    Link to this comment

  10. April 28, 2014 at 4:23 pm ET  -   Jason Lee

    Social media is incredibly powerful and has helped many entrepreneurs as well as companies expand their reach into the marketplace. It can be used in many different ways, including things like social outreach, PR, acquiring free network marketing leads and more.

    Link to this comment

  11. May 8, 2014 at 7:49 am ET  -   Heath

    I think it is inspiring when organizations such as NIOSH realize that most messages are read on Social Media and utilize it in the right way.

    Well done

    Link to this comment

  12. May 21, 2014 at 5:11 pm ET  -   Mark Lens

    Social Media in future brings a ray of hope in the Jobs by making youth more skillful allover the globe.

    Link to this comment

  13. June 19, 2014 at 2:06 pm ET  -   honestonlinemoney

    Loved the information about all that is social media. This is a very powerful marketing technique for marketers every where to use in hopes to reach out and build a following.

    Personally it has helped me do just that but as I have tried I have not been able to put in words that this post does .

    So thanks for the great read.

    Link to this comment

  14. July 28, 2014 at 9:30 am ET  -   Terpusat Media

    hmmm nice experience … keep sharing broo

    Link to this comment

  15. July 31, 2014 at 6:53 am ET  -   Amir Jirbandey

    Excellent post. It’s very interesting to see how traditional SEO techniques are still relevant today.

    Even though through the main search engines, authoritative links are less important today, they still play a key part in increasing rankings.

    What’s even more important now is brand awareness and the genuine content provided through traditional back link techniques.

    Link to this comment

  16. August 7, 2014 at 5:10 am ET  -   Alberto

    I will look at NIOSH nex time!

    Link to this comment

  17. August 13, 2014 at 6:19 am ET  -   Sandy

    Social media is a quick way to educate and get the word out on to people. Thanks for sharing great content.

    Link to this comment

  18. August 13, 2014 at 6:21 am ET  -   Sandy

    The Pew Internet Research Project found that in 2013, 73% of online adults used social networking sites ??? Really ??

    Link to this comment

  19. August 26, 2014 at 3:58 am ET  -   obafemi fawibe

    Social media is indeed a time saver, but most people dont know why they are on social media so they use it wrongly.
    Secondly, quite a lot don’t even know which metrics to measure. You must have a good team behind your social media strategy.

    Link to this comment

  20. September 8, 2014 at 9:52 pm ET  -   specialities store

    Nice post
    Thank you so much

    Link to this comment

  21. September 18, 2014 at 5:13 pm ET  -   Michael Milas

    I am constantly using social media, good stuff to know. Not to mention it is a great place to stay in touch with friends. All my Chicago clients utilize their social media as well to enhance their business and communicate with customers.

    Link to this comment

  22. September 18, 2014 at 7:26 pm ET  -   Red Clark

    Amongst all the others, I like YouTube, I don’t know why it is that I get distracted on most of the others but not on YouTube.
    Regards.

    Link to this comment

  23. September 24, 2014 at 5:21 am ET  -   Vinay

    Most people don’t know why they are on social media. Social media marketing is the big thing in marketing. It has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one.

    Link to this comment

  24. September 28, 2014 at 6:00 pm ET  -   OnlinePro

    Excellent post. It’s very interesting to see how traditional SEO techniques are still relevant today.

    Even though through the main search engines, authoritative links are less important today, they still play a key part in increasing rankings.

    What’s even more important now is brand awareness and the genuine content provided through traditional back link techniques.

    Link to this comment

  25. October 3, 2014 at 9:38 pm ET  -   Mary Shannon

    Socail media is a place to be if you want to connect to like minded people.
    Your article informative, Thanks

    Link to this comment

  26. October 5, 2014 at 1:42 am ET  -   Devaughn Burke

    I love social media marketing
    But my ultimate favorite way of marketing is Youtube
    I think it gets thee best ROI
    When it comes to time or money

    Link to this comment

  27. October 20, 2014 at 3:11 pm ET  -   Kevin

    Social media is here to stay! kevin

    Link to this comment

  28. October 22, 2014 at 2:45 am ET  -   Eric

    Twitter is my favorite social media site. I used facebook, google plus, pinterest, linkedin, flicker and YouTube but nothing is good as twitter.

    Link to this comment

  29. October 22, 2014 at 4:24 am ET  -   Fabric

    Really like the look of your Flickr page in particular guys! Gave you a follow. Not many organisations are active on photo sharing sites. We did a study on social media marketing, and like you said above it does increase digital outreach, but customers will actually look at a brands social to see how popular and trustworthy they are. Have a look here http://www.fabric.co.uk/50-customers-will-check-social-media-making-purchase-infographic/

    Good to see the Wiki citations to! The sign of a strong organisation if you have a handful (or truckload like yourselves) of mentions there.

    Link to this comment

  30. November 4, 2014 at 9:47 pm ET  -   ChrisM

    Social media is a great place to market. You can target your customer base. You need to focus on relationship building. You, also, need to comply with all rules of your social media site.

    Chris

    Link to this comment

  31. November 6, 2014 at 8:21 am ET  -   mohamed Ali saudi arabia

    We are also work for social media marketing plan. You are writing good post. We are also use facebook twitter,Pinterest,Linkedin,Youtube Etc…

    Link to this comment

  32. November 10, 2014 at 12:32 pm ET  -   Ruben

    Here you have a spanish website about social media

    http://www.socialmediah4.com

    I hope that you like it

    Link to this comment

  33. November 12, 2014 at 12:22 am ET  -   Meenka

    Social media marketing has become an essential part of online marketing strategy among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly and generate more leads/sales.

    Meenka

    Link to this comment

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