Even if you’re not particularly fashion conscious, it’s been pretty hard to miss hearing about the Brazilian Blowout smoothing solution over the past year. Imagining a 10% solution of methylene glycol/formaldehyde being applied, dried, and flat-ironed on hair in a salon is enough to make most industrial hygienists cringe. Until recently, comments about the same product from a fashion-conscious, non-industrial hygienist might have been, “I love the product,” or, “It really tames unmanageable hair.”
On January 30, 2012, the California Attorney General announced a settlement with the manufacturer of Brazilian Blowout products that requires the company to warn consumers and hair stylists that two of their most popular hair-smoothing products emit formaldehyde gas. The terms of the settlement require accurate disclosure in material safety data sheets and labels, distribution of precautionary use measures, and cessation of false advertising. Penalties of $600,000 were also imposed on the manufacturer.