Skip directly to search Skip directly to A to Z list Skip directly to site content Skip directly to page options
CDC Home

CDC Injury Center: Director's View Blog

The purpose of this blog is to foster public discussion about injury and violence prevention and response and gain perspectives of those we serve.

Media outreach raises awareness. Can it do more?

Categories: Violence Prevention

Child maltreatment is a significant public health problem in the United States, and preventing it is one of the priorities of CDC’s Injury Center.

During this year’s National Child Abuse Prevention Month in April, center staff worked hard to raise awareness about child maltreatment and highlight the agency’s prevention efforts.

The April 4, 2008, Morbidity and Mortality Weekly Report featured an article about nonfatal maltreatment among infants, along with a notice to readers about National Child Abuse Prevention Month. Also in April, we published Child Maltreatment Surveillance: Uniform Definitions for Public Health and Recommended Data Elements, which aims to improve data collection on child maltreatment so we have a clearer picture of the problem.

These reports were highly publicized through a media roll-out. We issued a media advisory to 2,000 health editors and more than 300 medical reporters; and, with the Administration for Children and Families, held a telebriefing to present the MMWR findings and answer reporters’ questions.

We updated our violence prevention website and used new media to reach audiences we might not typically, launching healthy parenting e-cards and adding the new definitions to Wikipedia’s entry on child maltreatment.

We also reached out to partners through mailings, and staff participated in the Federal Interagency Workgroup on Child Maltreatment and in a webcast hosted by organizations representing state and local health and injury officials.

The response to these activities was terrific. The media advisory resulted in more than 150 original news stories. But, despite this successful effort, I’m left wondering how many people we really reached with our messages and how we can reach more. We would like to know what you’ve done to raise awareness about child maltreatment in your communities. Are there new outreach approaches you’ve used that have been effective, and what impacts have you had, both short- and long-term?

Public Comments

Comments listed below are posted by individuals not associated with CDC, unless otherwise stated. These comments do not represent the official views of CDC, and CDC does not guarantee that any information posted by individuals on this blog is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. Read more about our comment policy ».

  1. April 24, 2012 at 6:48 pm ET  -   Liberty Reserve VPS

    Wow, amazing weblog structure! How lengthy have you ever been running a blog for? you make running a blog glance easy. The entire glance of your website is great, as neatly as the content material!

    Link to this comment

  2. April 30, 2012 at 4:54 am ET  -   acid reflux remedies for infants

    Very good post! We are linking to this particularly great post on our website. Keep up the great writing.

    Link to this comment

  3. April 30, 2012 at 5:45 pm ET  -   Santiago Smullen

    I have been surfing on-line greater than 3 hours today, but I by no means found any attention-grabbing article like yours. It is lovely value enough for me. In my opinion, if all webmasters and bloggers made excellent content as you probably did, the net can be a lot more useful than ever before.

    Link to this comment

  4. May 1, 2012 at 7:16 pm ET  -   email list

    I just could not leave your web site prior to suggesting that I extremely enjoyed the standard info an individual provide on your guests? Is going to be back incessantly to investigate cross-check new posts

    Link to this comment

Post a Comment

Your email address will not be published. Required fields are marked *


All comments posted become a part of the public domain, and users are responsible for their comments. This is a moderated blog and your comments will be reviewed before they are posted. Read more about our comment policy » The U.S. Government's Official Web PortalDepartment of Health and Human Services
Centers for Disease Control and Prevention   1600 Clifton Road Atlanta, GA 30329-4027, USA
800-CDC-INFO (800-232-4636) TTY: (888) 232-6348 - Contact CDC–INFO
A-Z Index
  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
  7. G
  8. H
  9. I
  10. J
  11. K
  12. L
  13. M
  14. N
  15. O
  16. P
  17. Q
  18. R
  19. S
  20. T
  21. U
  22. V
  23. W
  24. X
  25. Y
  26. Z
  27. #