In reviewing the work of health marketing at CDC last year, I am extremely proud of the amazing things we achieved. If one word were required to sum up 2008, that word would have to be busy! In 2008, we created and launched CDC-TV, an online series of direct-to-consumer health videos. We posted exciting and interactive Health-e-Cards, created original podcasts and vodcasts with centers throughout CDC, and greatly expanded our outreach with web-based and mobile technologies. We also advanced and strengthened our science base through increased research, evaluation, and collaboration. Because of these efforts, people can now access CDC’s science-based health messages and resources in ways that are more customer-centered than ever before, not only in print, but also on the air, interactively on the web, on their mobile devices, and through the social media they use.