The main message of this week’s post is that every health material needs a clear, main message.
The power of a main message is that your readers or listeners can almost immediately say, I know what this is about. When you state your main message clearly AND put it at the beginning, you help your readers or listeners know what is most important.
Perhaps you think this point is obvious. Of course every health material has a main message, you say.
Let’s put this idea to the test with a main message challenge: Go to any health web site, randomly select a web page, download a brochure or report, or listen to a podcast or video on the site. Try and find the main message in the first paragraph, first set of key points, or first few sentences of the audio or video recording. Can you easily and clearly state the key point this organization or person is trying to communicate to you?
Once you’ve taken the challenge, send in your results, and we’ll post them in the comments section. Let’s do our part to improve health messages!